#Rihanna diamonds producer series

There are many shots filmed with some form of light flare towards the camera. We are also introduced to two tattooed hands clasped together, one of which we assume to be RihannaвЂ™s hand on the left because many medium close-up shots feature her and her hands being shown. This is a very effective use of FX which is done subtly. However, there is a juxtaposition because Rihanna is shot in real-time вЂ“ this makes the audience question what they are seeing. We are introduced to a wrecked room, with Rihanna central to it, and itвЂ™s interesting because the shots are being replayed backwards as if to вЂњrepairвЂќ the damage to the room. The pace of the song is quite slow in the beginning so the transaction between shots is created to match it. Many of these shots feature throughout the video to reinforce her vocal presence and to maintain a connection between herself and the lyrics. Rather than complying to the вЂњRule of ThirdsвЂќ, Rihanna is shot in the middle of the frame with a spotlight behind her вЂ“ this is iconic for a stage performance when a spotlight is centered on the singer. At 0.39, Rihanna starts singing and the focus is immediately on her as the vocalist. The sound in the background is eerie and still, similar to the beginning of a film which also makes the video cinematic, especially because the camera frame is quite panoramic. This signifies decadence and to an audience, the video is instantly seen as expensive or of a high budget.

#Rihanna diamonds producer series

It slowly eases into the track with a series of random shots that feature Rihanna rolling up a cigarette filled with diamonds and smoking it. The music video opens with a close-up shot of sparkling diamonds and the first thing I noticed is that the track doesnвЂ™t start playing straight away unlike other conventional music videos. As well as being signed to a major label, she also has a very large online presence: Rihanna is signed to a major record label, Def Jam Recordings, which is an American record label, focused predominantly on hip hop and urban music, owned by Universal Music Group, and operates as a part of The Island Def Jam Music Group. By May 2013, it had sold over 7.5 million copies worldwide, becoming one of the best-selling singles of all-time. It was certified double platinum by the Recording Industry Association of America (RIAA) and sold over three million digital copies in the US. вЂњDiamondsвЂќ was recorded for her seventh studio album, Unapologetic, and was written by Sia Furler together with its producers, Benny Blanco and StarGate. She has sold over 30 million albums and 120 million singles worldwide, which makes her one of the best-selling artists of all time. Her work has earned her numerous awards and accolades, including six Grammy Awards, five American Music Awards, 22 Billboard Music Awards, and two BRIT Awards. Robyn Rihanna Fenty, known by her stage name Rihanna, is a Barbadian recording artist, actress, and fashion designer. Label: Def Jam Recordings (Major Record Label)